Zobrazeno 1 - 10
of 11
pro vyhledávání: '"Dennis Spillecke"'
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy away from financial accountability. In fact, they actively seek to account for the return on their companies'investments in marketing – because they w
Autor:
Dennis Spillecke
Publikováno v:
Controlling & Management Review. 57:26-35
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::89a0ab3bbb39cc3fc2f35631a2df31a5
https://doi.org/10.1365/s12176-013-0678-5
https://doi.org/10.1365/s12176-013-0678-5
Autor:
Jesko Perrey, Dennis Spillecke
Publikováno v:
Retail Marketing and Branding
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f779ceaed6860c47749a08bc0dcf6894
https://doi.org/10.1002/9781119207900.ch1
https://doi.org/10.1002/9781119207900.ch1
Autor:
Dennis Spillecke, Jesko Perrey
Publikováno v:
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, Second Edition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efdc6fb365762bc1c5c970efcbcac432
https://doi.org/10.1002/9781119207900.ch20
https://doi.org/10.1002/9781119207900.ch20
Autor:
Dennis Spillecke, Jesko Perrey
Publikováno v:
Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, Second Edition
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::40dfa3e55c834ae666d676b2789b1dc6
https://doi.org/10.1002/9781119207900.ch7
https://doi.org/10.1002/9781119207900.ch7
Autor:
Jesko Perrey, Dennis Spillecke
Retail Marketing and Branding, 2nd Edition looks at how retailers can make more out of their marketing money with retail best practices in branding and marketing spend optimization. The second edition of Retail Marketing and Branding includes the fo
Publikováno v:
Controlling und Management. 47:111-120
Die Budgetierung stellt ein zentrales Instrument zur Prognose, Koordination und Motivation in den meisten groseren Unternehmen dar (vgl. hierzu auch Heckert/Willson 1955, S. 11; Solaro 1985, S. 869; Radke 1991, S. 1). Das in den 20er Jahren des letzt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3d076ccadbb63a995b4b1a26ec00e844
https://doi.org/10.1007/bf03255735
https://doi.org/10.1007/bf03255735
Publikováno v:
Controlling und Management. 46:291-297
Die Thematik der Investitionsplanung und -kontrolle ist fur Controller nach wie vor aktuell.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5e1fb04b27a448458b379646a693873f
https://doi.org/10.1007/bf03254111
https://doi.org/10.1007/bf03254111
Autor:
Jesko Perrey, Dennis Spillecke
Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agenc
Publikováno v:
Budgetierung im Umbruch? ISBN: 9783409124249
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a858d5efedd682e1992527ba82a26fb1
https://doi.org/10.1007/978-3-663-07880-7_16
https://doi.org/10.1007/978-3-663-07880-7_16