Zobrazeno 1 - 10
of 70
pro vyhledávání: '"Dennis S. Gouran"'
Group communication as an area of intellectual interest had its beginnings in communication pedagogy with the goal of helping students to become more effective decision makers. A by-product is that group decision making became and remained a central
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cca5cb5df973dfb77773dde1668ad461
https://doi.org/10.1108/978-1-80043-500-120211002
https://doi.org/10.1108/978-1-80043-500-120211002
Autor:
Dennis S. Gouran
Publikováno v:
The International Encyclopedia of Communication Theory and Philosophy. :1-12
Autor:
Dennis S. Gouran
Publikováno v:
Recovering Argument ISBN: 9781315100869
Recovering Argument
Recovering Argument
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0536608965273a77d6f20c8aa00f0f24
https://doi.org/10.4324/9781315100869-39
https://doi.org/10.4324/9781315100869-39
Publikováno v:
He, H, Zhu, W, Gouran, D & Kolo, O 2016, ' Moral identity centrality and cause-related marketing: the moderating effects of brand social responsibility image and emotional brand attachment ', European Journal of Marketing, vol. 50, no. 1/2, pp. 236-259 . https://doi.org/10.1108/EJM-10-2014-0613
Purpose – This paper aims to examine how consumer moral identity (MI) affects the impact of cause-related marketing (CRM). CRM is a popular hybrid marketing tool that incorporates charitable initiatives and sales promotion. CRM has strength in simu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad3eec5ef0d230d367ddd82db3919ff2
https://strathprints.strath.ac.uk/53438/1/He_etal_EJM_2015_Moral_identity_centrality_and_cause_related_marketing.pdf
https://strathprints.strath.ac.uk/53438/1/He_etal_EJM_2015_Moral_identity_centrality_and_cause_related_marketing.pdf
Autor:
Dennis S. Gouran
Publikováno v:
Review of Communication. 12:86-100
This essay is an exploration of the respects in which the scholarship relating to decision making and problem solving by eight major figures not in the field of Communication has fostered the development of better understandings of these processes by
Autor:
Dennis S. Gouran
Publikováno v:
Journal of Applied Communication Research. 38:435-442
This response is part of a joint Communication Monographs and Journal of Applied Communication Research special project titled, “Has Communication Research Made a Difference?” The responses to the joint forum can be found in Communication Monogra
Autor:
Dennis S. Gouran
Publikováno v:
Communication Methods and Measures. 4:88-97
The four articles developed by contributors to this special issue of Communication Methods and Measures provide useful information and offer significant insights concerning the ongoing development and application of a research instrument, specificall
Autor:
Dennis S. Gouran
Publikováno v:
Argumentation. 24:259-263
Arguing: Exchanging Reasons Face to Face is a synthesis of an impressive volume of scholarly work in which Dale Hample explores arguing as a form of human communication that serves a variety of functions in the process of people’s relating to one a
Autor:
Dennis S. Gouran
Publikováno v:
Human Communication Research. 35:279-285
Autor:
Matthew W. Seeger, Dennis S. Gouran
Publikováno v:
Journal of Applied Communication Research. 35:1-8