Zobrazeno 1 - 5
of 5
pro vyhledávání: '"Dennis Pitta"'
Publikováno v:
Journal of Applied Marketing Theory, Vol 10, Iss 1 (2023)
With the recent return to more advertising-generated content by entertainment providers, it again becomes important to understand what will drive consumers to view commercials. We utilize the construct of television connectedness developed by Russell
Externí odkaz:
https://doaj.org/article/b459a6e32739409f9e704dcd77b3bcb5
Autor:
Rodrigo Guesalaga, Dennis Pitta
Publikováno v:
Thriving in a New World Economy ISBN: 9783319241463
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4863531c399f972cd8a3665cfb9edc2e
https://doi.org/10.1007/978-3-319-24148-7_46
https://doi.org/10.1007/978-3-319-24148-7_46
Autor:
Dennis Pitta
Publikováno v:
Journal of Consumer Marketing. 25
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9677aac0cfb46f9a9da1b63c16533ee8
https://doi.org/10.1108/jcm.2008.07725gaa.001
https://doi.org/10.1108/jcm.2008.07725gaa.001
Autor:
Dennis Pitta, Frank Franzak
Publikováno v:
Journal of Product & Brand Management. 1997, Vol. 6 Issue 4, p235. 15p.
Autor:
Dennis Pitta
Publikováno v:
Journal of Advertising. 16:46-46
(1987). Advertising: Its Role in Modern Marketing. Dunn, S. Watson, and Arnold M. Barban. 6th Edition. Hinsdale, IL: The Dryden Press, 1986. 802 Pp. $38.95. Journal of Advertising: Vol. 16, No. 3, pp. 46-46.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5707090633b52b3c03db9529b9b145d
https://doi.org/10.1080/00913367.1987.10673087
https://doi.org/10.1080/00913367.1987.10673087