Zobrazeno 1 - 10
of 88
pro vyhledávání: '"Dennis M. Sandler"'
Publikováno v:
International Journal of Marketing and Sales Education. 1:31-48
A mixed-methods design was used to investigate the skills required for college graduates of sales and marketing programs to be successful. Opinions were sought from campus recruiters, sales and marketing executives, and recent alumni. Online job post
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c9a784631b4071a70455486801c0496a
https://doi.org/10.4018/ijmse.2018010103
https://doi.org/10.4018/ijmse.2018010103
Publikováno v:
Journal of Teaching in International Business. 28:49-63
For business schools, AACSB and Middle States’ call for more experiential learning is one reason to provide study abroad programs. Universities must attend to the demand for continuous improvement and employ metrics to benchmark and evaluate their
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::637d67e67b1e5baa7b588cf14d84a7d7
https://doi.org/10.1080/08975930.2017.1341861
https://doi.org/10.1080/08975930.2017.1341861
Publikováno v:
Journal of Advertising Education. 15:65-72
Educators share the responsibility of preparing the next generation of advertising and marketing professionals by teaching state-of-the-art concepts and strategies. The challenge is how to equip students with the relevant skills they need to think cr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::92218fe425cfed5511157186720e8486
https://doi.org/10.1177/109804821101500110
https://doi.org/10.1177/109804821101500110
Autor:
Sharon Murphy, Marianne Casey, Michael Jay Polonsky, Kylie Portelli, Dennis M. Sandler, Yvette Van Velzen
Publikováno v:
Proceedings of the 1995 World Marketing Congress ISBN: 9783319173108
There is a growing volume of academic literature examining sports sponsorship. Most of this has examined large organisations use of sponsorship as a promotional tool. This paper takes a different focus and examines the sport sponsorship activities of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9b3ee51020591ba50a403bf43e628060
https://doi.org/10.1007/978-3-319-17311-5_73
https://doi.org/10.1007/978-3-319-17311-5_73
Autor:
David Shani, Dennis M. Sandler
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
The use of Sports Marketing and special events has been gaining a legitimate place in the promotional activities of various organization. Substantial resources have been shifted from traditional promotional methods into sports marketing activities. S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b5eb525876afb11dfde7c5c6140b2f1
https://doi.org/10.1007/978-3-319-17356-6_123
https://doi.org/10.1007/978-3-319-17356-6_123
Publikováno v:
Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170459
Recent research in attitude formation and change suggests a dichotomy of processing strategies upon exposure to a communication, predicated on consumer involvement level (Petty and Cacioppo 1979; Chaiken 1980). Research in Social Psychology has also
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e30c12797e6587df130832317ab1930
https://doi.org/10.1007/978-3-319-17046-6_111
https://doi.org/10.1007/978-3-319-17046-6_111
Autor:
Dennis M. Sandler, David Shani
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
Sports Marketing is a topic of increased interest to marketers as traditional promotional methods become cluttered and more expensive. The current study reports a content analysis of the advertising during the NFL Super Bowl XXIV. The product categor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13807e22a34fbe24f7d5af0178adc505
https://doi.org/10.1007/978-3-319-17049-7_71
https://doi.org/10.1007/978-3-319-17049-7_71
Publikováno v:
Journal of Promotion Management. 12:35-56
Using the Schwartz (1992) list of (56) values and scales, this empirical study examined differences in personal value orientations among young Scandinavian females. The study used convenience samples and a group survey method to collect data on perso
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::55454a1cd0f9731f13ca31f0ee6ba11e
https://doi.org/10.1300/j057v12n01_04
https://doi.org/10.1300/j057v12n01_04
Publikováno v:
Journal of Promotion Management. 12:97-128
This study explored differences in affective response content across three cultures and the role of these responses in predicting overall advertising liking. Based on a field survey, subjects from England, Norway and Spain evaluated cosmetic ads on a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::99176d184d87e6c8f52ab9c776229046
https://doi.org/10.1300/j057v12n01_07
https://doi.org/10.1300/j057v12n01_07
Autor:
Dennis M. Sandler, Mary M. Long
Publikováno v:
Proceedings of the 2008 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319109626
The purpose of this exploratory study was to examine the impact of an international field study class on students’ consumer ethnocentric tendencies as measured by the CETSCALE (Shimp and Sharma 1987). Undergraduate U.S. business students participat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::629776ef9306daccf73b7a50be2cca39
https://doi.org/10.1007/978-3-319-10963-3_180
https://doi.org/10.1007/978-3-319-10963-3_180