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pro vyhledávání: '"Dennis L. Wilcox"'
Public Relations: Strategies and Tactics offers a readable, comprehensive, up-to-date look at public relations that instructors and students alike have praised for over 30 years. You'll find the numerous charts, photos and real-world case studies and
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relati
Clearly explains the basic concepts, strategies, and tactics of today's public relations practice Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relatio
Public relations specialists also called communication specialists and media specialists, handle an organization’s communication with the public, including consumers, investors, reporters, and other media specialists. In government, public relation
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::474b877c29a337e2f3cf76ea666db0d9
Autor:
Dennis L. Wilcox, Bryan H. Reber
Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the
The engaging visual design of THINK Public Relations provides an introduction to the field of public relations in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples while learning the theory
-- THINK Currency. THINK Relevancy. THINK Public Relations. The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Student
Autor:
Dennis L. Wilcox
Publikováno v:
Public Relations Review. 19:399-401
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ddc0d8c2901cc90f2acbe3d6ed993a9b
https://doi.org/10.1016/0363-8111(93)90060-p
https://doi.org/10.1016/0363-8111(93)90060-p
Autor:
Dennis L. Wilcox
Publikováno v:
Public Relations Review. 1:47-55
Summary The survey of professionals in the San Francisco Bay area shows that the practitioners think that (1) journalistic skills, (2) the liberal arts and (3) business courses should be emphasized in a public relations curriculum under the auspices
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9f2fce8907b4ee06535d865515d188be
https://doi.org/10.1016/s0363-8111(75)80005-1
https://doi.org/10.1016/s0363-8111(75)80005-1
Autor:
Dennis L. Wilcox, Cees Hamelink, Robert Silvey, Brian Groombridge, Arthur S. Banks, K.E. Eapen, Adrian Blackburn
Publikováno v:
Communication Booknotes. 7:3-6
Arthur S. Banks (ed.. Political Handbook of the World: 1975 (New York: McGraw-Hill, 1975—$19.95) Race as News (Paris: Unesco, with distribution in the U.S. by Unipub in New York, l974—$7.90, paperback) Adrian Blackburn's The Shoestring Pirates (A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::52144c2bc06904db5cfecc0043369b1f
https://doi.org/10.1080/10948007509489216
https://doi.org/10.1080/10948007509489216