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Publikováno v:
Journal of Marketing Research. 10:390-395
This study explores the use of psychological reactance theory to explain consumer response to the elimination of phosphate laundry detergents. Consumers tended to express attitudes consistent with psychological reactance theory predictions.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::cb156992f2be94f5b65ef0d970cc60fc
https://doi.org/10.1177/002224377301000406
https://doi.org/10.1177/002224377301000406
