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Since the 90 s, there has been an increasing interest in the concept of luxury and luxury brand management. In this paper we focus on attitudes towards the concept of luxury and aim to identify the limitations of the extant measure proposed by Dubois
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od_______363::a84ae81d95e8dda534d26461d74d8b7a
https://hdl.handle.net/10453/7656
https://hdl.handle.net/10453/7656