Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Dena Hale"'
Publikováno v:
Journal of Business & Industrial Marketing. 38:53-70
Purpose The purpose of this study is to ascertain the drivers of digital disruption and its consequences from a managerial viewpoint. Understanding the drivers and consequences of digital disruption can help business managers modify and align their o
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e7b951ff4403152f177270e4579fe73
https://doi.org/10.1108/jbim-05-2021-0273
https://doi.org/10.1108/jbim-05-2021-0273
Autor:
Ramendra Thakur, Dena Hale
Publikováno v:
Journal of Business & Industrial Marketing. 37:1959-1973
Purpose The purpose of this paper is to provide managers with insights to help survive a crisis, create advantage during slow-growth recoveries and thrive when the crisis is over. Given the environment at the time of this paper, this paper focuses on
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9fa409e5e3f5f9bc36ed9a3627a5912e
https://doi.org/10.1108/jbim-01-2021-0029
https://doi.org/10.1108/jbim-01-2021-0029
Publikováno v:
Journal of Services Marketing. 36:637-657
Purpose The purpose of this study is to develop and validate a scale to determine the consumer’s level of decision-making self-efficacy for a high-involved service purchase, specifically the purchase of medical insurance. One question to ask is how
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::366da997d2b801d27a5c04b11e7835e8
https://doi.org/10.1108/jsm-12-2020-0505
https://doi.org/10.1108/jsm-12-2020-0505
Publikováno v:
Health marketing quarterly. 37(2)
Aging is an inevitable process that brings with it new challenges and concerns. This study examines the drivers (e.g., financial knowledge, health knowledge, concerns of older adults, and quality of life of the aging person) of retirement planning. D
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::156c6e2ec13320647b553b344294751a
https://pubmed.ncbi.nlm.nih.gov/32397856
https://pubmed.ncbi.nlm.nih.gov/32397856
Publikováno v:
foresight. 20:375-392
Purpose Strategy and organizational culture are indispensable for success within a business. Both behavioral scientists and practitioners have shown keen interest in understanding the association between culture and strategy; however, no strong conse
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::88975e999f7b23269c8062a820ee9137
https://doi.org/10.1108/fs-02-2018-0015
https://doi.org/10.1108/fs-02-2018-0015
Publikováno v:
Journal of Marketing Theory and Practice. 26:181-195
The prevalence of online reviews has grown in recent years as more customer-firm interactions occur on the internet. Included in this progression is cyber shilling (users writing false reviews, eit...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::039ab0c2dbd1f29506a571b0591b4dbd
https://doi.org/10.1080/10696679.2017.1389236
https://doi.org/10.1080/10696679.2017.1389236
Publikováno v:
Psychology & Marketing. 34:733-752
Mobile device technology is transforming the retail shopping experience. Today's consumers are mobile dependent, preferring to consult with their phone, instead of using the salesperson, while shopping at the retail store. In the absence of literatur
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fbebca0166a0e259d6a1ba5aa3988bc5
https://doi.org/10.1002/mar.21019
https://doi.org/10.1002/mar.21019
Publikováno v:
Journal of Consumer Marketing. 33:469-478
Purpose The purpose of this paper is to investigate the impact of adaptive selling (AS) when “click and brick” in control multichannel consumers (MCCs) encounter in-store salespeople. Design/methodology/approach An online survey was administered
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fa79485282f396c8b51d7263efbd6f8b
https://doi.org/10.1108/jcm-09-2015-1546
https://doi.org/10.1108/jcm-09-2015-1546
Autor:
Ramendra Thakur, Dena Hale
Publikováno v:
Journal of Business Research. 66:1108-1123
Although major contributions are being made by the service sector in creating wealth, the sector's substantive role in generating and use of innovation is lacking meticulous examination. Academics, managers, and policy makers lack insights into outco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::efb58a920c6877cf8aca46d2e6cd1c89
https://doi.org/10.1016/j.jbusres.2012.03.007
https://doi.org/10.1016/j.jbusres.2012.03.007
Publikováno v:
Services Marketing Quarterly. 33:119-137
Mature consumers (age 55 years and older) hold the majority of purchasing power in the United States, but relatively little consumer research is focused on this group. The present project examines mature consumers' decision-making process for service
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d32dc37c449cee52e2516783887deb0b
https://doi.org/10.1080/15332969.2012.662458
https://doi.org/10.1080/15332969.2012.662458