Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors

Autor: Karin Weber, Karim Errajaa, Patrick Legohérel, Delphine Le Serre

Publikováno v: Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2017, 5 (34), pp.455-466. ⟨10.1108/JCM-02-2014-0869⟩

Purpose This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in A

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec503132f42296fbfa50831d2ec7422f
https://hal.univ-angers.fr/hal-02538798

SENIORS' MOTIVATIONS AND PERCEIVED RISKS: A CROSS-CULTURAL STUDY

Autor: Patrick Legohérel, Karin Weber, Delphine Le Serre

Publikováno v: Journal of International Consumer Marketing
Journal of International Consumer Marketing, Taylor & Francis (Routledge), 2013, 25 (2), pp 61-79

International audience; As the new demographic potential of China captures the attention of international marketers, this study addresses the issue of relevance of Western techniques to examine the Chinese senior market. This research reports on the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a1e6e38e529179c9367dab942b17f24
https://hal.archives-ouvertes.fr/hal-00879294