Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Delphine Le Serre"'
Autor:
Bernard, Sophie
Publikováno v:
Convergence Magazine; oct2023, Issue 202, p44-45, 2p, 1 Color Photograph
Autor:
Bernard, Sophie
Publikováno v:
Convergence Magazine; feb2023, Issue 194, p56-57, 2p, 1 Color Photograph
Culture as a moderator of cognitive age and travel motivation/perceived risk relations among seniors
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2017, 5 (34), pp.455-466. ⟨10.1108/JCM-02-2014-0869⟩
Journal of Consumer Marketing, Emerald, 2017, 5 (34), pp.455-466. ⟨10.1108/JCM-02-2014-0869⟩
Purpose This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in A
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ec503132f42296fbfa50831d2ec7422f
https://hal.univ-angers.fr/hal-02538798
https://hal.univ-angers.fr/hal-02538798
Autor:
Delphine Le Serre
Publikováno v:
Encyclopedia of Tourism ISBN: 9783319016696
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::909c1356ae41bfb0258980113b8901ed
https://doi.org/10.1007/978-3-319-01669-6_623-1
https://doi.org/10.1007/978-3-319-01669-6_623-1
Publikováno v:
Journal of International Consumer Marketing
Journal of International Consumer Marketing, Taylor & Francis (Routledge), 2013, 25 (2), pp 61-79
Journal of International Consumer Marketing, Taylor & Francis (Routledge), 2013, 25 (2), pp 61-79
International audience; As the new demographic potential of China captures the attention of international marketers, this study addresses the issue of relevance of Western techniques to examine the Chinese senior market. This research reports on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5a1e6e38e529179c9367dab942b17f24
https://hal.archives-ouvertes.fr/hal-00879294
https://hal.archives-ouvertes.fr/hal-00879294
Autor:
Corinne Chevalier, Delphine Le Serre
Publikováno v:
Journal of Consumer Marketing
Journal of Consumer Marketing, Emerald, 2012, 29 (4-5), pp 262-270
Journal of Consumer Marketing, Emerald, 2012, 29 (4-5), pp 262-270
PurposeThe purpose of this study is to identify the profiles of current senior travelers using accurate segmentation criteria based on ageing and behavioral tourism variables, shown to be useful in gerontology, marketing and tourism marketing literat
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::85b8b93af44ae59c348fcb60e174a7fa
https://hal.archives-ouvertes.fr/hal-00879295
https://hal.archives-ouvertes.fr/hal-00879295
Autor:
Le Serre, Delphine1 (AUTHOR), Legohérel, Patrick2 (AUTHOR) patrick.legoherel@univ-angers.fr, Weber, Karin3 (AUTHOR)
Publikováno v:
Journal of International Consumer Marketing. Mar/Apr2013, Vol. 25 Issue 2, p61-79. 19p. 9 Charts.
Publikováno v:
Revue Française du Marketing. jui2013, Issue 242, p45-59. 15p.
Publikováno v:
Journal of Consumer Marketing; 2017, Vol. 34 Issue 5, p455-466, 12p
Autor:
Sawińska, Agnieszka
Publikováno v:
Tourism in Southern & Eastern Europe; 2015, Vol. 3, p341-354, 14p