Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Deliberate lookalikes"'
Publikováno v:
Journal of Product & Brand Management, 2019, Vol. 28, Issue 6, pp. 701-706.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-07-2019-2464
Publikováno v:
Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP
PurposeThe purpose of this paper is to present the contemporary thinking on deliberate lookalikes and to provide a better understanding of its key forms (counterfeits, copycats and no-name imitations) and markets (deceptive and non-deceptive).Design/
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7bdd714e0fbb45ce7813d838347d59c7
https://hdl.handle.net/10071/19983
https://hdl.handle.net/10071/19983
