Výsledky vyhledávání - "Delia C. Balaban"

The role of trustworthiness in social media influencer advertising: Investigating users’ appreciation of advertising transparency and its effects

Autor: Delia C. Balaban, Meda Mucundorfeanu, Brigitte Naderer

Publikováno v: Communications. 47:395-421

When social media influencers (SMIs) post sponsored content, it should be recognizable as such. However, there is no European Union-wide legislation governing sponsorship transparency, and monitoring practices differ significantly across member state

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ff71a7d61a19d4f31361d8cca071aa9c
https://doi.org/10.1515/commun-2020-0053

Zobrazit plný text záznamu

Vyhledávací nástroje:

Upřesnit hledání