Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Deli Dotse Gli"'
Autor:
Daniel Kofi Ahiabor, John Paul Basewe Kosiba, Deli Dotse Gli, Ernest Yaw Tweneboah-Koduah, Robert Ebo Hinson
Publikováno v:
Digital Business, Vol 3, Iss 2, Pp 100064- (2023)
Guided by the uses and gratification theory (UGT), this research aims to investigate the influence of gratification (i.e., personal, social, and tension release gratification) sought from social networking sites (SNS) on customer engagement behaviour
Externí odkaz:
https://doaj.org/article/45a58289057b4e25b305b563fc591962
Publikováno v:
Health Service Marketing Management in Africa ISBN: 9780429400858
Health Service Marketing Management in Africa
Health Service Marketing Management in Africa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5bea34b0b6c98a24b7e79a08cf195803
https://doi.org/10.4324/9780429400858-20
https://doi.org/10.4324/9780429400858-20
