Zobrazeno 1 - 10
of 64
pro vyhledávání: '"Dejan Vercic"'
Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014
Publikováno v:
Revista Internacional de Relaciones Públicas, Vol 4, Iss 8, Pp 05-26 (2014)
European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linkin
Externí odkaz:
https://doaj.org/article/fbc5f2a44014476bb0c5070fcdcaeb7b
Autor:
Betteke van Ruler, Dejan Vercic
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, wr
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading interna
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organiz
Publikováno v:
Corporate Communications. An International Journal
Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design/methodology/approach The study
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::208929cea075c8d1667b4ab4e123f7d0
https://doi.org/10.1108/ccij-08-2016-0056
https://doi.org/10.1108/ccij-08-2016-0056
Autor:
Krishnamurthy Sriramesh, Dejan Verčič
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both a
Autor:
Ansgar Zerfass, Dejan Vercic
Publikováno v:
Journal of Communication Management. 20:270-288
Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general managem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::44a03db984b70d6ffd7b85fb9d8bc1f1
https://doi.org/10.1108/jcom-11-2015-0087
https://doi.org/10.1108/jcom-11-2015-0087
Publikováno v:
Public Relations Review. 42:499-508
The article reviews the status of media relations in Europe while it reflects the upcoming media shift from mass mediated communication to own produced and delivered content by strategic communicators. The literature review echoes the changing media
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e39e77c3178aec02771e87d950a133da
https://doi.org/10.1016/j.pubrev.2016.03.005
https://doi.org/10.1016/j.pubrev.2016.03.005
Autor:
Elizabeth Bridgen, Dejan Vercic
Experiencing Public Relations examines the everyday experiences of PR practitioners in order to better understand how public relations is perceived by those outside and within the field. The book aims to provoke debate around the nature of public rel
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book pro