Zobrazeno 1 - 10
of 409
pro vyhledávání: '"Dejan Vercic"'
Autor:
Murray, Catherine
Publikováno v:
Canadian Journal of Political Science / Revue canadienne de science politique, 2004 Jun 01. 37(2), 451-453.
Externí odkaz:
https://www.jstor.org/stable/25165660
Autor:
Robert L. Heath
Publikováno v:
Journal of Public Affairs. 10:391-393
Akademický článek
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Autor:
Betteke van Ruler, Dejan Vercic
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, wr
Key issues of public relations of Europe: Findings from the European Communication Monitor 2007-2014
Publikováno v:
Revista Internacional de Relaciones Públicas, Vol 4, Iss 8, Pp 05-26 (2014)
European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linkin
Externí odkaz:
https://doaj.org/article/fbc5f2a44014476bb0c5070fcdcaeb7b
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading interna
This book proposes a model of internal communication based on empirical research to demonstrate how contemporary organizations strategize, organize, perform, and measure it. Internal communication is the management of communication between an organiz
Publikováno v:
Corporate Communications. An International Journal
Purpose The purpose of this paper is to examine the status quo of communication evaluation and measurement practices in communication departments of companies, non-profits, and other organizations across Europe. Design/methodology/approach The study
Autor:
Krishnamurthy Sriramesh, Dejan Verčič
In this third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both a
Autor:
Ansgar Zerfass, Dejan Vercic
Publikováno v:
Journal of Communication Management. 20:270-288
Purpose Why are excellent communication departments actually outstanding? The purpose of this paper is to address this question from a multidisciplinary perspective and identify two different strands of the excellence debate, one from general managem