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pro vyhledávání: '"Defuro, Edward Taifa"'
Autor:
Ojala, Aleksi, Defuro, Edward Taifa
The aim of this study is to investigate how self-employed entrepreneurs create and manage their brands and how the entrepreneurs engage customers to their brands in online and offline contexts. Furthermore, the viewpoints of entrepreneurs towards bra
Externí odkaz:
http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-48471
