Zobrazeno 1 - 2
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pro vyhledávání: '"Defin Shahrial Putra"'
Publikováno v:
International Journal of Science, Technology & Management. 3:1471-1477
As the behaviour main foundation, intention gives a strong contribution in leading behaviour to perform certain actions. It is necessary to prove empirically the psychological factor towards online purchase intention through attitude components, whic
Publikováno v:
Jurnal Dinamika Manajemen. 11:84-92
This study aims to determine the tendency of celebrity endorse mediated by brand awareness impact to attract buying interest from the public. This is because celebrities are people who are well known to the public and have there are charm. So that wi