Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Deepa Jawahar"'
Autor:
M K Aslam Muhammed, Deepa Jawahar
Publikováno v:
Journal of Place Management and Development. 15:248-263
Purpose This paper aims to analyse the relationship between the image of a tourism product and destination brand equity in the context of Kerala's Ayurveda. The study also examined the influence of destination image (DI) and hospital brand image (HBI
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1ac8dbd05eb72e798f0e74568f2ef1d
https://doi.org/10.1108/jpmd-06-2020-0047
https://doi.org/10.1108/jpmd-06-2020-0047
Autor:
Deepa Jawahar, M. K. Muhammed Aslam
Publikováno v:
International Journal of Indian Culture and Business Management. 22:401
Among many 'images', product-place image also influences tourist inflow towards a destination. Some products will get an extra boost by the place where it is originated, like Swiss chocolate, German engine, etc. This paper deal with the kind of touri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6f47a7026446efe1c823da5f1224a90c
https://doi.org/10.1504/ijicbm.2021.114109
https://doi.org/10.1504/ijicbm.2021.114109