Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Dee K. Knight"'
Autor:
Berkeley K. Stone, Dee K. Knight
Publikováno v:
Bloomsbury Fashion Business Cases.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::085ac51a3f25cc9babd4a00e83e6a527
https://doi.org/10.5040/9781474208789.009
https://doi.org/10.5040/9781474208789.009
Autor:
Dee K. Knight
Publikováno v:
Bloomsbury Fashion Business Cases.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b2e24b9641df18cbf060fa0d3488ab4e
https://doi.org/10.5040/9781474208789.023
https://doi.org/10.5040/9781474208789.023
Publikováno v:
Journal of Retailing and Consumer Services. 21:773-779
Social networks are an innovative tool that people use to communicate with family, friends and, increasingly, businesses. To optimize social networks as a marketing strategy, apparel retailers must understand consumers׳ motivations to interact with
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cdbf3c5246468af3011aa00e7b868ef8
https://doi.org/10.1016/j.jretconser.2014.05.007
https://doi.org/10.1016/j.jretconser.2014.05.007
Autor:
Dee K. Knight, Sanjukta Pookulangara
Publikováno v:
Journal of Global Fashion Marketing. 4:20-32
While Indian malls are proliferating, 80% are ailing. Why is this? There are a number of possible explanations, including the inability to compete with unorganized retailers and an inadequate understanding of the evolving influences that impact India
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d82b0c5c0c5cc7d86efc970fadbb753d
https://doi.org/10.1080/20932685.2012.753291
https://doi.org/10.1080/20932685.2012.753291
Publikováno v:
Journal of Global Marketing. 23:387-410
Generation Y (Gen Y) consumers are now one of the most influential buying segments in U.S. history. This article empirically assesses the extent to which American Gen Y consumers and same-aged Taiwanese consumers’ need for uniqueness serves as a me
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::84231b862be1e567fd3e931fd40a9755
https://doi.org/10.1080/08911762.2010.521112
https://doi.org/10.1080/08911762.2010.521112
Publikováno v:
International Journal of Consumer Studies. 34:196-203
Over half-billion global teens between the ages of 13 and 18 years represent a dynamic opportunity for marketers who wish to grow their businesses and build consumer loyalty. Consumer interaction styles are the consistent behaviour patterns that indi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::49ebdf8b2f871f0f4c37496bbb716381
https://doi.org/10.1111/j.1470-6431.2009.00846.x
https://doi.org/10.1111/j.1470-6431.2009.00846.x
Autor:
Kyung Hoon Kim, Hakil Moon, Dee K. Knight, Seung-Hee Lee, Seong-Yeon Park, Byung Joo Jeon, Bing Xu
Publikováno v:
Journal of Global Academy of Marketing Science. 20:27-34
During the past 10 years, sales of luxury goods increased significantly to more than US$ 130 billion in 2007. In this industry, more than half of the revenue comes from Asia where the average income has risen significantly, and the demand for luxury
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3388a76145fe1c6517bda3e674ecb171
https://doi.org/10.1080/12297119.2010.9707341
https://doi.org/10.1080/12297119.2010.9707341
Publikováno v:
Clothing and Textiles Research Journal. 27:247-258
This study examined causal relationships among brand awareness, brand perceptions, and purchase intention by focusing on Korean Generation Y (Gen Y) consumers. A total of 235 usable questionnaires were obtained from college students in major cities i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::12346689a9b7b3a9a957b1ae62415230
https://doi.org/10.1177/0887302x08327085
https://doi.org/10.1177/0887302x08327085
Publikováno v:
Journal of Fashion Marketing and Management: An International Journal. 12:294-307
PurposeThis paper on Mexican college students aims to examine the effects of general consumer variables (i.e. normative interpersonal influence and brand consciousness) and brand‐specific variables (i.e. perceived quality and emotional value) on pu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::982a09d69bda1252e318844c229a18f3
https://doi.org/10.1108/13612020810889263
https://doi.org/10.1108/13612020810889263