Zobrazeno 1 - 10
of 10
pro vyhledávání: '"Deborah H. Lester"'
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:454-463
Since the early 1970s, sales and marketing academicians have been researching the influence of gender on sales performance and sales management. This paper presents a study examining the extent to ...
Autor:
Kimberly N. Harris, Deborah H. Lester, Aberdeen Leila Borders, D. Augustus Anderson, Kendra L. Harris
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:367-379
The retail environment has undergone seismic changes over the past couple of decades with respect to the predominant venue in which consumers can procure their personal, family, and household goods...
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:291-303
To build relationships with customers, sustainable engagements are crucial. Ostensibly, firm profits are derived from customers’ financial contributions; in addition, their non-financial contributi...
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:211-228
This introduction reviews some of the sustaining insights in marketing, sales, and other business practices during the unprecedented world pandemic of 2020. We take a look at sustainability in acad...
Publikováno v:
Journal of Global Scholars of Marketing Science. 29:51-62
In the digital era, there are several consumer touchpoints and some of them, such as word of mouth, occur even if they are not intended by the firms. Conversation among customers has become one of ...
Publikováno v:
Journal of Global Scholars of Marketing Science. 29:1-6
This special issue of the Journal of Global Scholars of Marketing Science addresses the influence that sustainability efforts have on the marketing, sales, and social media facets of our so...
Publikováno v:
Journal of Advertising Education. 13:44-57
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319131405
Channel dynamics for a sample of small retailers were examined with respect to these retailers' perceived control, conflict and satisfaction within the channel of distribution. The respondents were customers of a regional buying mart that is emerging
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6485f352b84aee128b473dc4acee954c
https://doi.org/10.1007/978-3-319-13141-2_69
https://doi.org/10.1007/978-3-319-13141-2_69
Publikováno v:
Services Marketing Quarterly. 27:123-138
Several years of lackluster sales in the retailing industry have pushed expansion into new channels in an effort to exploit any potential opportunity. As more and more consumers embrace the World Wide Web it seems a natural expectation and assumption
Autor:
Deborah H. Lester
Publikováno v:
Online Journal of Communication and Media Technologies. 2
Creating an academic assignment that closely parallels an advertising agency‟s real world business experience is a challenge, but social media has destroyed many of the barriers that historically limited media options and completion of advertising