Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Deborah D. Heisley"'
Publikováno v:
Journal of Marketing Theory and Practice. 30:1-19
This study explores the impact of scarcity messages in mobile coupons on purchase intentions among smartphone users, as well as the moderating effect of location and product type. Psychological rea...
Publikováno v:
Journal of Consumer Behaviour. 13:50-59
Through a qualitative study of a sample of Weight Watchers dieters, this research provides insight about the relationship between goal setting and lay theories—people's basic assumptions about the malleability of their personal attributes. We find
Autor:
R. Craig Lefebvre, Deborah D. Heisley, Meryl P. Gardner, Elizabeth S. Moore, Alan R. Andreasen, Dan Freeman, Robin L. Soster, Dante M. Pirouz, Cornelia Pechmann, Paul M. Connell
Publikováno v:
Journal of Public Policy & Marketing. 30:23-30
A perennial problem in social marketing and public policy is the plight of at-risk consumers. The authors define at-risk consumers as marketplace participants who, because of historical or personal circumstances or disabilities, may be harmed by mark
Autor:
Deborah D. Heisley, Deborah Cours
Publikováno v:
Consumption Markets & Culture. 10:425-450
This article is based on a study of intergenerational transfers of contaminated objects, colloquially referred to as “heirlooms.” Motivations and processes are described within the central dialectic of an individual actor seeking positive affect
Publikováno v:
Journal of Retailing. 69:280-319
An ethnography of a midwestern farmers' market captures patterns of farmer/vendor behaviors and buyer-seller interactions. We used a variety of methods and media to produce a thick description of this periodic urban marketplace and to reveal a series
Publikováno v:
The Journal of American Culture. 14:53-79
Autor:
Sidney J. Levy, Deborah D. Heisley
Publikováno v:
Journal of Consumer Research. 18:257
This article presents a literature review that explains the antecedents and values of visual research. Then it illustrates the use of photographs and audio recordings of informants to enrich interviews. The term "autodriving" indicates that the inter