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pro vyhledávání: '"Debasis Bal"'
Autor:
Sridhar Dasaratha, Abhinanda Sarkar, Debasis Bal, Jayanth Kalle Marasanapalle, Ramasubramanian Sundararajan, Beata Zmudzka, Tarun Bhaskar, Karolina Bak
Publikováno v:
Interfaces. 41:485-505
In this paper, we address the problem of making optimal product offers to customers of a retail bank by using techniques including Markov chains, genetic algorithms, mathematical programming, and design of experiments. Our challenges were large probl
Autor:
Anand Moorthy, Tarun Bhaskar, Debasis Bal, Angshuman Saha, Srikanth Rajagopalan, Gopi Subramanian
Publikováno v:
Journal of Promotion Management. 15:229-246
This article proposes a structure for personalized promotions in multiplexes using RFM (Recency, Frequency, and Monetary Value) Analysis, predictive modeling, and optimization at different stages. The stiff competition in the multiplex industry in In