Zobrazeno 1 - 10
of 36
pro vyhledávání: '"Debasis, Pradhan"'
Publikováno v:
Psychology & Marketing. 40:1211-1236
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d5e9cedf1bef09bea7d79544eae5713e
https://doi.org/10.1002/mar.21802
https://doi.org/10.1002/mar.21802
Publikováno v:
Marketing Intelligence & Planning. 40:358-371
PurposeThe purpose of this paper is to examine the varying impact of advertising appeals on customers’ impulse buying (IB) for vice and virtue products.Design/methodology/approachThis research used two experiments varying humor/scarcity (high/low)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::922c02b987f5fec4c2aa2925b3550cf6
https://doi.org/10.1108/mip-11-2021-0390
https://doi.org/10.1108/mip-11-2021-0390
Autor:
DEBASIS PRADHAN
Publikováno v:
Journal of Consumer Affairs. 56:28-33
This article advances the riveting discussion on how this special issue contributes to the consumer well-being literature. Specifically, this article endeavors to present an eclectic account of how the pandemics has had a lasting impact on the consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::33693f4b3b24778cef202fa38b2cfebd
https://doi.org/10.1111/joca.12445
https://doi.org/10.1111/joca.12445
Publikováno v:
International Journal of Consumer Studies. 46:3-28
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2501d026991aed3f22006c2dd2d87649
https://doi.org/10.1111/ijcs.12758
https://doi.org/10.1111/ijcs.12758
Publikováno v:
Psychology & Marketing. 39:612-633
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74eea866a6f9d561484463c3bc30ed17
https://doi.org/10.1002/mar.21606
https://doi.org/10.1002/mar.21606
Potential benefits and descriptive norms in webrooming: an extended model of goal-directed behaviour
Publikováno v:
International Journal of Retail & Distribution Management. 50:377-397
PurposeThis purpose of this paper is to extend the model of goal-directed behaviour by including the potential benefits of webrooming and descriptive norms to scrutinise the consumer's rationale and intent behind webrooming.Design/methodology/approac
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9129fbe8698d98f05f6f8977a6dcec67
https://doi.org/10.1108/ijrdm-10-2020-0417
https://doi.org/10.1108/ijrdm-10-2020-0417
Publikováno v:
Journal of Business Research. 125:397-415
Celebrity credibility constitutes a significant portion of the celebrity brand endorsement literature. While this field of research is mature with a rich history of 45 years, it lacks a bibliometric analysis that traces its evolution. We address this
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4bc6ceba39bcc959853fda2f3924449
https://doi.org/10.1016/j.jbusres.2020.12.031
https://doi.org/10.1016/j.jbusres.2020.12.031
Publikováno v:
Journal of Nepal Medical Association, Vol 53, Iss 198, Pp 134-136 (2015)
Guillain–Barre´ syndrome complicating pregnancy is a rare event which carries a high maternal risk. We presented a case of 23 years old pregnant lady diagnosed with GBS in third trimester who deteriorated after termination of delivery of the new b
Externí odkaz:
https://doaj.org/article/0da6b095182946e8bd1ab17f248afd57
Publikováno v:
Cureus.
Prolonged laryngoscopy and failure to intubate are associated with increased morbidity and mortality. Need to improve glottic visualisation and ease of intubation has led to the introduction of various types of laryngoscopes. This study compares the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3426ab93ab3c2d7b5cdc60388d3f5fa8
https://doi.org/10.7759/cureus.26685
https://doi.org/10.7759/cureus.26685
Publikováno v:
Journal of Consumer Behaviour. 20:1051-1064
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::60c8f08d8064fb0b9da6e5f78b81e722
https://doi.org/10.1002/cb.1914
https://doi.org/10.1002/cb.1914