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THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE
Publikováno v:
MIX: Jurnal Ilmiah Manajemen, Vol 11, Iss 1, Pp 36-46 (2021)
Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the
Externí odkaz:
https://doaj.org/article/9568a4ea9d394d50ba336be2911f938c
THE EFFECT OF YOUTUBE MEDIA OF ONLINE REVIEW, VISUALIZATION AND TRUST ON INTENTION TO BUY SMARTPHONE
Autor:
Dearna Kee June Chen, Ariani Wardhani
Publikováno v:
MIX: Jurnal Ilmiah Manajemen, Vol 11, Iss 1, Pp 36-46 (2021)
Within the conduct of the study, the research adopted the TAM (Technology Acceptance) theory as the basis for identifying the factors that influence the customers to perform transactions through online sites. Furthermore, within the study as well the