Zobrazeno 1 - 10
of 20
pro vyhledávání: '"Deanne Brocato"'
Publikováno v:
BAR: Brazilian Administration Review, Vol 13, Iss 1, Pp 19-32 (2016)
Through this article we examine ways through which consumers can take advantage of marketers’ priming attempts and make better decisions. Specifically, we investigate what happens when individuals are made aware of primes that may potentially imp
Externí odkaz:
https://doaj.org/article/a01fdd712a774d239b925242527d99d6
Publikováno v:
Journal of Marketing Education. 44:337-361
The growing societal and environmental challenges of the 21st century are ubiquitous. Thus, marketing educators are tasked with incorporating a sustainability approach into their curriculum, educating students on the synchronous pursuit of economic,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6028c3f0cd9b23f67547f14f19abac97
https://doi.org/10.1177/02734753221083257
https://doi.org/10.1177/02734753221083257
Publikováno v:
Journal of Consumer Marketing. 36:551-564
Purpose This study aims to uncover in-depth examples of how emergent media affects parents’ views and socialization efforts. The study examines these views and efforts in the context of violent commercials. Design/methodology/approach The authors c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4f346c99a9993b5f3a7e74301cd82352
https://doi.org/10.1108/jcm-08-2017-2325
https://doi.org/10.1108/jcm-08-2017-2325
Publikováno v:
Journal of Consumer Marketing. 35:623-632
Purpose The purpose of this study is to explore the role of co-playing as a moderator of the relation between parents’ and children’s play of violent video games. Design/methodology/approach The study uses dyadic parent/child survey data to estim
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::48765fded171de7745cbec585e81059e
https://doi.org/10.1108/jcm-10-2017-2397
https://doi.org/10.1108/jcm-10-2017-2397
Publikováno v:
Information & Management. 55:285-293
This study investigates what influences consumers' extent of online search (i.e., the number of relevant web stores visited) before a purchase. A dataset containing website visitation and transaction activities from a panel of US consumers is used to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::00e77038cc45b317318852f941c02870
https://doi.org/10.1016/j.im.2017.08.001
https://doi.org/10.1016/j.im.2017.08.001
Publikováno v:
Journal of Public Policy & Marketing. 36:70-78
This study seeks to determine whether Entertainment Software Rating Board (ESRB) ratings are an effective tool for parents seeking to enhance their mediation efforts and ultimately reduce their children's play of violent video games (and their childr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfd4f48562950c7c54cf417ca66f0cc6
https://doi.org/10.1509/jppm.15.071
https://doi.org/10.1509/jppm.15.071
Autor:
Christopher D. Hopkins, Duane M. Nagel, Brian L. Bourdeau, Deanne Brocato, J. Joseph CroninJr.
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Mobile shopping apps are becoming a major, if not dominant, marketing tool in twenty-first-century shopping experiences. This technology is used, not just to finalize purchases but to access the information needed to compare prices, assess product an
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5441942dc30e9319e58d599497ef8884
https://doi.org/10.1007/978-3-030-02568-7_268
https://doi.org/10.1007/978-3-030-02568-7_268
Publikováno v:
Journal of Consumer Affairs. 50:430-457
The study investigates caregiver influence on children's playing of violent videogames. Based on theory, the investigation develops and tests a model that links parental socialization tendencies to children's violent videogame play. Results from a na
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::900a1dffb4ce8ed35365056e77dfee05
https://doi.org/10.1111/joca.12096
https://doi.org/10.1111/joca.12096
Publikováno v:
Journal of Marketing Education. 37:76-87
Given the presumed importance of social media to marketing, along with the apparent lack of research concerning social media curriculum development, the purpose of this study is to conduct a systematic analysis of social media curriculum through the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7feaefd2f17a0be322b36eaefe9148b0
https://doi.org/10.1177/0273475315588110
https://doi.org/10.1177/0273475315588110
Publikováno v:
Journal of Marketing Communications. 23:371-384
This study examines how (in)congruence regarding the format of the ad and the context in which the ad is placed influences ad recognition, perceived advertiser sensitivity, ad comprehension, and persuasion. Highly visual or informational ads were pla
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::731ffd14f586b02e8564f8d8d2a5349f
https://doi.org/10.1080/13527266.2015.1033442
https://doi.org/10.1080/13527266.2015.1033442