Zobrazeno 1 - 10
of 52
pro vyhledávání: '"Dean, C. H."'
Autor:
Wilkie, Dean C. H.1 (AUTHOR) dean.wilkie@adelaide.edu.au, Rao Hill, Sally1 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1529-1560. 32p. 5 Diagrams, 8 Charts.
Autor:
Burgess, Amelie J.1 (AUTHOR) amelie.burgess@adelaide.edu.au, Wilkie, Dean C. H.1 (AUTHOR), Dolan, Rebecca1 (AUTHOR)
Publikováno v:
Journal of Marketing Management. Feb2021, Vol. 37 Issue 1/2, p144-161. 18p. 1 Diagram, 1 Chart.
Autor:
Wilkie, Dean C. H., Johnson, Lester W.
Publikováno v:
Marketing Letters, 2016 Jun 01. 27(2), 211-222.
Externí odkaz:
http://www.jstor.org/stable/26180016
Autor:
Dean C. H. Wilkie, Sally Rao Hill
Publikováno v:
Journal of Marketing Management. 38:1529-1560
Publikováno v:
Journal of Business Research. 139:1-12
The increasing popularity of woke brand activism, tied to movements such as Black Lives Matter and Me Too, is creating new opportunities for brands to signal their responsibility and concerns toward social issues. However, such woke activism can lead
Publikováno v:
Journal of Marketing Management. 37:144-161
The past decade has seen an increasing number of diversity initiatives undertaken by brands in an attempt to connect with consumers. While audiences view some initiatives positively, some evoke con...
Autor:
Dean C. H. Wilkie, Edward Oczkowski, Jay Weerawardena, Morgan P. Miles, Abhishek Dwivedi, Lester W. Johnson
Publikováno v:
Journal of Business & Industrial Marketing. 35:1311-1322
Purpose Relational engagement is offered as a framework to describe how buyers and sellers conduct exchange. Relational engagement is conceptualized as a higher-order construct comprising three dimensions: legal bonds, knowledge exchange and co-produ
Publikováno v:
European Journal of Marketing. 53:1176-1204
PurposeThe ever-growing popularity of social media platforms is evidence of consumers engaging emotionally with these brands. Given the prominence of social media in society, the purpose of this paper is to understand social media platforms from a
Purpose Market shaping research predominantly focusses on the activities of the market shaper, rather than the equally important roles of other market actors. Market shapers may enhance resource density and value creation within markets, yet such inf
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::da10b14859ce4d1b9e46634c90a22a5d
https://hdl.handle.net/11541.2/146642
https://hdl.handle.net/11541.2/146642
Publikováno v:
Journal of Brand Management. 25:305-321
Most research into product attribute preferences suggests that innovation through enhanced attributes is superior to innovation through unique attributes, yet the marketplace success of new products with unique attributes challenges these assessments