El Ambiente On line y la Construcción de la Lealdad

Autor: De Sales Lages, Natalia

Publikováno v: Electronic Review of Management; v. 8, n. 5 (2002): Edição 29-Set/Out 2002
Revista Electrónica de Administración; v. 8, n. 5 (2002): Edição 29-Set/Out 2002
Revista Eletrônica de Administração; v. 8, n. 5 (2002): Edição 29-Set/Out 2002

Throughout the years, the marketing subject at universities has passed through changes generated by the need of satisfying the consumers. One of the most important alterations refers to the change of emphasis in acquiring new clients towards the focu

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