Zobrazeno 1 - 4
of 4
pro vyhledávání: '"De Aguilera Moyano, Joaquín"'
Publikováno v:
González, Miguel Baños and de Aguilera Moyano, Joaquín Communications in the new marketing paradigm. Experience, relevance, engagement and personalization. An Introduction. Journal ICONO14, 2017, vol. 15, n. 2, pp. 1-15. [Journal article (Unpaginated)]
https://icono14.net/ojs/index.php/icono14/article/view/1098
https://icono14.net/ojs/index.php/icono14/article/view/1098
Several authors, from both professional and academic sides, agree on the fact that traditional marketing is not working anymore. Many factors, all them intimately related to technological revolution, are in the root of such a deep change that has led
Externí odkaz:
http://eprints.rclis.org/31781/
Publikováno v:
Baños González, Miguel and De Aguilera Moyano, Joaquín Las comunicaciones en el nuevo paradigma de marketing. Experiencias, relevancia, engagement y personalización. Presentación. Revista ICONO14 Revista científica de Comunicación y Tecnologías emergentes, 2017, vol. 15, n. 2, p. 1. [Journal article (Unpaginated)]
doi:10.7195/ri14.v15i2.1098
doi:10.7195/ri14.v15i2.1098
DOI: https://doi.org/10.7195/ri14.v15i2.1098
Externí odkaz:
http://eprints.rclis.org/31742/
Autor:
de Aguilera Moyano, Joaquín1 jaguilera@faculty.ie.edu, Baños González, Miguel2 miguel.banos@urjc.es
Publikováno v:
Icono 14. jul-dic2017, Vol. 15 Issue 2, p1-15. 15p.
Publikováno v:
Icono 14. 2016, Vol. 14 Issue 1, p26-55. 30p.