Zobrazeno 1 - 10
of 29
pro vyhledávání: '"De, Tanmoy"'
Publikováno v:
International Journal of Productivity and Performance Management, 2023, Vol. 73, Issue 7, pp. 2092-2115.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJPPM-06-2023-0292
Autor:
De, Tanmoy1 (AUTHOR) tanmoy.de@sibmhyd.edu.in, Verma, Pratima2 (AUTHOR), Gangaraju, Phanitha Kalyani3 (AUTHOR) phanithagangaraju@outlook.com, Nibhanupudi Siva Bhaskar, Akhil4 (AUTHOR) nibhanupudiakhil@outlook.com, Mahlawat, Seema5 (AUTHOR) seema.mahlawat@gurugramuniversity.ac.in, Kumar, Vimal6 (AUTHOR) vimaljss91@gmail.com, Singh, Sumanjeet7 (AUTHOR)
Publikováno v:
Business Strategy & Development. Sep2024, Vol. 7 Issue 3, p1-21. 21p.
Publikováno v:
In Cleaner Logistics and Supply Chain March 2024 10
Publikováno v:
Emerald Emerging Markets Case Studies, 2023, Vol. 13, Issue 1, pp. 1-18.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/EEMCS-09-2022-0302
Publikováno v:
In Social Sciences & Humanities Open 2024 10
Akademický článek
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Autor:
Tomar, Anubhav Singh1 21021141026@sibmhyd.edu.in, De, Tanmoy2 tanmoy.de@sibmhyd.edu.in, Prasad, Kdv3 kdv.prasad@sibmhyd.edu.in, Soni, Hariprasad4 hr.soni@sibmhyd.edu.in
Publikováno v:
International Journal of Professional Business Review (JPBReview). 2022, Vol. 7 Issue 6, p1-22. 22p.
Publikováno v:
GeSec: Revista de Gestao e Secretariado; 2023, Vol. 14 Issue 6, p10460-10478, 19p
Publikováno v:
International Journal of Procurement Management; 2024, Vol. 19 Issue: 1 p59-73, 15p
Publikováno v:
International Journal of Professional Business Review; Vol. 7 No. 6 (2022): Continuous publication; e01030
International Journal of Professional Business Review; v. 7 n. 6 (2022): Continuous publication; e01030
International Journal of Professional Business Review; v. 7 n. 6 (2022): Continuous publication; e01030
Purpose: This study aims to build a conceptual model based on the S-O-R (Stimulus-Organism-Response) framework to understand how Augmented Reality influences brand equity. The proposed model is intended to look into the influence of AR attributes lik