Výsledky vyhledávání - "Day, Anita Grace"

Dissertation/ Thesis

Public Affairs Advertising: Corporate Influence, Public Opinion and Vote Intentions under the Third-Person Effect

Autor: Day, Anita Grace

This study examined corporate public affairs and brand awareness advertising under the third-person effect. Third-person effect studies examine the interaction between the media and its effect on public opinion. Past research in third-person effect i

Externí odkaz: http://etd.lsu.edu/docs/available/etd-11082006-151706/

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Public affairs advertising corporate influence, public opinion and vote intentions under the third-person effect

Autor: Day, Anita Grace.

Thesis (Ph. D.)--Louisiana State University, Baton Rouge, 2006.
Title from document title page.

Externí odkaz: http://etd.lsu.edu/docs/available/etd-11082006-151706/

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