Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Davor Širola"'
Autor:
Davor Širola, Zoran Mihanović
Publikováno v:
Management : Journal of Contemporary Management Issues, Vol 25, Iss 2, Pp 41-66 (2020)
The implementation of market orientation plays a valuable role in the complex public sector, because it enables numerous entities responsible for the development of different levels of public administration to respond more efficiently to the demands
Externí odkaz:
https://doaj.org/article/71666b1a674346b788a2af97958f2e65
For several decades the policymakers and academics stressed out the necessity of increasing the effectiveness, efficiency, quality and availability of public services. Recent times of public austerity during the global financial crisis and economic d
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::205f01a4d99a843198fe5809dc821d93
https://www.bib.irb.hr/1091716
https://www.bib.irb.hr/1091716
Autor:
Davor Širola
Publikováno v:
Zbornik Veleučilišta u Rijeci
Volume 8
Issue 1
Volume 8
Issue 1
The growing body of literature is arguing that entrepreneurial intentions play a significant role in the decision-making process of becoming an entrepreneur. Bolstering the entrepreneurial and innovation-oriented mindsets, primarily among younger gen
Autor:
Davor Širola, Martina Sudac
Publikováno v:
Obrazovanje za poduzetništvo-E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
Volume 11
Issue 2
Volume 11
Issue 2
Psychology has an essential role in consumer behaviour comprehension and shaping of the appropriate marketing activities, especially in advertising, sales promotion and brand loyalty building. Applying distinct psychological marketing factors (tricks
Autor:
Davor Širola
Publikováno v:
Zbornik Veleučilišta u Rijeci
Volume 9
Issue 1
Volume 9
Issue 1
Brand equity is considered a precious marketing concept for practitioners and scholars. This study is focused on the perceptual consumer-based brand equity approach and widely adopted Aaker's (1991) conceptualization with four primary dimensions: bra
Autor:
Anabela Rosandić, Davor Širola
Publikováno v:
Zbornik Veleučilišta u Rijeci
Volume 7
Issue 1
Volume 7
Issue 1
Posljednjih godina globalne promjene koje se događaju u okolini i u društvu dovode do sve veće svijesti pojedinaca o potrebi očuvanja okoliša, a time i očuvanja vlastite kvalitete života. Povećanjem ekološke svijesti dolazi do stvaranja novo
Publikováno v:
Obrazovanje za poduzetništvo-E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
Volume 10
Issue 2
Volume 10
Issue 2
The development of modern entrepreneurship research began some 50 years ago. In the meantime, various definitions of entrepreneurship led to different interpretations of its scope, and subsequently, the entrepreneurial myths emerged. This topic was s
Autor:
Davor Širola, Ana-Marija Rendulić
Publikováno v:
CroDiM : International Journal of Marketing Science
Volume 2
Issue 1
Volume 2
Issue 1
Telemarketing, kataloški marketing, e-mail i drugi oblici izravnog i interaktivnog marketinga postali su snažan alat marketerima u oglašavanju, komuniciranju i prodaji posebice složenijih proizvoda i usluga novim i postojećim potrošačima te po
Autor:
Davor Širola, Natalija Čavlin
Publikováno v:
Obrazovanje za poduzetništvo-E4E : znanstveno stručni časopis o obrazovanju za poduzetništvo
Volume 9
Issue 2
Volume 9
Issue 2
U sve ugroženijem prirodnom okruženju, ekološki osviješteni potrošači postaju iznimno važni, kako za očuvanje i održivost okoliša, tako i za jačanje sklonosti ka zdravom načinu života, ali i potrošnje zelenih proizvoda i usluga. Kroz em
Autor:
Davor Širola, Livia Baltić
Publikováno v:
Zbornik Veleučilišta u Rijeci
Volume 6
Issue 1
Volume 6
Issue 1
Poduzetnički način razmišljanja drži se jednim od najvažnijih koncepata koji promovira i potiče Europska unija u funkciji potpunijeg iskorištavanja i razvoja osobnih i društvenih potencijala, jačanja konkurentske snage gospodarstva i uloge p