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pro vyhledávání: '"Davies, Callum"'
Autor:
Anesbury, Zachary William1 zachary.anesbury@marketingscience.info, Davies, Callum1, Driesener, Carl1, Page, Bill1, Greenacre, Luke2,3, Song Yang1, Bruwer, Johan2
Publikováno v:
Journal of Consumer Behaviour. Jan/Feb2023, Vol. 22 Issue 1, p82-97. 16p.
Autor:
Davies, Callum1 (AUTHOR), Page, Bill1 (AUTHOR) bill.page@marketingscience.info, Driesener, Carl1 (AUTHOR), Anesbury, Zac1 (AUTHOR), Yang, Song1 (AUTHOR), Bruwer, Johan1 (AUTHOR)
Publikováno v:
Marketing Letters. Dec2022, Vol. 33 Issue 4, p681-692. 12p. 1 Illustration, 1 Chart, 5 Graphs.
Autor:
Pease, Sarogini Grace, Trueman, Russell, Davies, Callum, Grosberg, Jude, Yau, Kai Hin, Kaur, Navjot, Conway, Paul, West, Andrew
Publikováno v:
In Future Generation Computer Systems February 2018 79 Part 3:815-829
Akademický článek
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Autor:
Zachary William Anesbury, Callum Davies, Carl Driesener, Bill Page, Luke Greenacre, Song Yang, Johan Bruwer
Publikováno v:
Journal of Consumer Behaviour. 22:82-97
The advice to musicians and marketers is to focus on what they love: a truism for practitioners is to find 1000 'true fans' and make $100 from each of them (Kelly, 2008. 1000 True fans. The Technium). If this advice is correct, we should see musician
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d203a61b91d31b0a640cf9fb1df3c10a
https://doi.org/10.1002/cb.2114
https://doi.org/10.1002/cb.2114
Marketers need evidence to help them select music to promote their products. Ethnicity, social class and/or personality type can distinguish individual music tastes, but age and nostalgia may be the largest determinant of all (North, American Journal
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::766e9e372af27ab22778b10dd95817ae
https://hdl.handle.net/11541.2/28535
https://hdl.handle.net/11541.2/28535
Autor:
Davies, Callum, University of South Australia. Ehrenberg-Bass Institute for Marketing Science.
Thesis (Masters by research(Marketing & related studies))--University of South Australia, 2020. Includes bibliographical references (pages 102-117) The popular belief is that different styles of music appeal to different types of people. For example,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=od______1231::d0f971c5d9eb169870bb59d5fb82d91a
https://hdl.handle.net/11541.2/144874
https://hdl.handle.net/11541.2/144874