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Publikováno v:
Journal of Product & Brand Management. 23:121-130
Purpose – The purpose of this research is to test for price threshold effects in the demand for high-involvement services for small businesses. Design/methodology/approach – The authors use a stated preference choice-based conjoint study of small
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::96f2ee27d75d824ebbb1f6baa0e92dba
https://doi.org/10.1108/jpbm-04-2013-0278
https://doi.org/10.1108/jpbm-04-2013-0278
