Výsledky vyhledávání - "David W. Marold"

50 Ways to Enhance Student Career Success in and out of Advertising and Marketing Classrooms

Autor: Lisa D. Spiller, Dennis M. Sandler, David W. Marold, Harvey Markovitz

Publikováno v: Journal of Advertising Education. 15:65-72

Educators share the responsibility of preparing the next generation of advertising and marketing professionals by teaching state-of-the-art concepts and strategies. The challenge is how to equip students with the relevant skills they need to think cr

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::92218fe425cfed5511157186720e8486
https://doi.org/10.1177/109804821101500110

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How to Prepare Your Students to Become IDM (Interactive Direct Marketing) Professionals by Using the DMEF's Collegiate ECHO Challenge as a Teaching Aid

Autor: Lisa D. Spiller, David W. Marold, Harvey Markovitz

Publikováno v: Journal of Advertising Education. 14:34-45

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::901a426225566ede326fc4396f30bad8
https://doi.org/10.1177/109804821001400109

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Akademický článek

VIPER: SmartStart From Curiosity to Conversion: How VIPER SmartStart Leverages Mobile Technology to Generate New Customers.

Autor: Spiller, Lisa D.¹, Marold, David W.²

Publikováno v: International Journal of Integrated Marketing Communications. Spring2012, Vol. 4 Issue 1, p33-42. 10p.

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Akademický článek

How to Prepare Your Students to Become IDM (Interactive Direct Marketing) Professionals by Using the DMEF's Collegiate ECHO Challenge as a Teaching Aid.

Autor: Spiller, Lisa D., Markovitz, Harvey, Marold, David W.

Publikováno v: Journal of Advertising Education; Mar2010, Vol. 14 Issue 1, p34-45, 12p

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