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pro vyhledávání: '"David T. MacFarland"'
Autor:
David T. MacFarland
This book, first published in 1990, offers an in-depth analysis of the ‘fundamental beliefs'of radio. This refers to the common understanding of what the radio enterprise is – and should be – about: entertainment and information. A major thrust
'Top 40'was the preeminent American radio format of the 1950s and 1960s. Although several radio station group owners offered their own versions of the format, the AM stations owned by Todd Storz and his father were acknowledged as the principal devel
Autor:
David T. MacFarland
Publikováno v:
Journal of Radio Studies. 3:32-40
After providing glimpses of the external competition problems besetting the Top 40 radio format and later clones, the author focuses on hit music radio's internal problems. They include narrow formatting and audience fragmentation, the continuing ino
Autor:
David T. MacFarland, Ed Shane
Publikováno v:
Journal of Radio Studies. 3:1-9
Radio is at its highest revenue levels ever while some of the industry's major mass formats are in flux. The Country boom of the early 90s has quieted, News/Talk and Alternative Rock formats are on the upswing. The changes in America's popular radio
Autor:
Robert M. Ogles, David T. MacFarland, Steven O. Shields, Donald E. Phillips, John Weispfenning
Publikováno v:
Journal of Radio Studies. 1:173-182
(1992). Book Reviews, edited by Steven O. Shields and Robert M. Ogles. Journal of Radio Studies: Vol. 1, No. 1-2, pp. 173-182.
Autor:
George Comstock, David T. MacFarland, Alex Ben Block, John Condry, Jack Kuney, Katherine Usher Henderson, Joseph Anthony Mazzeo, Joseph Dominick, Barry Sherman, Gary Copeland, F. Leslie Smith, Marilyn Matelski, David Thomas, James H. Duncan
Publikováno v:
Communication Booknotes. 21:117-119
Publikováno v:
Journal of Broadcasting. 16:371-380