Zobrazeno 1 - 10
of 18
pro vyhledávání: '"David Shani"'
Autor:
David Shani, Dennis M. Sandler
Publikováno v:
Global Perspectives in Marketing for the 21st Century ISBN: 9783319173559
The use of Sports Marketing and special events has been gaining a legitimate place in the promotional activities of various organization. Substantial resources have been shifted from traditional promotional methods into sports marketing activities. S
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b5eb525876afb11dfde7c5c6140b2f1
https://doi.org/10.1007/978-3-319-17356-6_123
https://doi.org/10.1007/978-3-319-17356-6_123
Autor:
Dennis M. Sandler, David Shani
Publikováno v:
Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319170480
Sports Marketing is a topic of increased interest to marketers as traditional promotional methods become cluttered and more expensive. The current study reports a content analysis of the advertising during the NFL Super Bowl XXIV. The product categor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::13807e22a34fbe24f7d5af0178adc505
https://doi.org/10.1007/978-3-319-17049-7_71
https://doi.org/10.1007/978-3-319-17049-7_71
Autor:
David Shani, J. David Lichtenthal
Publikováno v:
Journal of Business Research. 49:213-228
Account acquisition and retention is an ongoing problem facing advertising agencies. Literature in this area has focused on the criteria used in agency selection, the factors fostering continuity, and the forces prompting the break-up of client–age
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b6419d893443c7d6784ac1063a978016
https://doi.org/10.1016/s0148-2963(99)00014-4
https://doi.org/10.1016/s0148-2963(99)00014-4
Autor:
David Shani
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 1:2-15
Introduction As Vice President of US Sponsorships & Events at MasterCard International, Jeff Price has overseen the development of a wide ranging sponsorship portfolio that includes some of the biggest properties in world sport, including Major Leagu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de512ccca146e3fc28273113e80ed208
https://doi.org/10.1108/ijsms-01-04-1999-b002
https://doi.org/10.1108/ijsms-01-04-1999-b002
Autor:
David Shani, Dennis M. Sandler
Publikováno v:
Psychology and Marketing. 15:367-383
Previous studies about the use of ambush marketing during major global sports events like the Olympics concentrated on the battle between ambush marketers versus official sponsors, and their success or failure to create a high level of recall or reco
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a5f4f01aa5415395dbe600a7e8e6b48
https://doi.org/10.1002/(sici)1520-6793(199807)15:4<367::aid-mar6>3.0.co
https://doi.org/10.1002/(sici)1520-6793(199807)15:4<367::aid-mar6>3.0.co
Publikováno v:
International Marketing Review. 14:159-169
Sponsorship has seen a rapid growth in recent years in both the dollars devoted to it and its prominence as a legitimate element of a company’s promotional mix. As traditional media have become more expensive and cluttered, sponsorship is viewed as
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d396c7a572baa8f736ac046160baf476
https://doi.org/10.1108/02651339710170230
https://doi.org/10.1108/02651339710170230
Autor:
Sujana Chalasani, David Shani
Publikováno v:
Journal of Business & Industrial Marketing. 8:58-66
In this age of diversity, marketers are being rudely awakened to the erosion of the mass market. A massive upheaval in the social landscape has led to the fragmentation of the mass market. Marketers find that the traditional marketing methods are no
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0e8e396228314ee5d3b9bf9c6b48f810
https://doi.org/10.1108/eum0000000002768
https://doi.org/10.1108/eum0000000002768
Autor:
Dennis M. Sandler, David Shani
Publikováno v:
Journal of Product & Brand Management. 2:59-71
In the heated debate about marketing globalization, the issue of brand standardization has received much less attention compared with advertising standardization. When both issues have been addressed, empirically or conceptually, they have not been c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::25163c81e8686aec3b320aaff6845dc6
https://doi.org/10.1108/eum0000000002975
https://doi.org/10.1108/eum0000000002975
Autor:
Suling Zhang, David Shani
Publikováno v:
Proceedings of the 3rd international conference on Intercultural collaboration.
The increased IT offshoring presents many benefits as well as challenges to today's organizations. One major challenge is the competition between onshore employees and offshore employees for job security, challenging projects, status and resources. T
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::28b95a8cf74ea534b63fee69044b3196
https://doi.org/10.1145/1841853.1841903
https://doi.org/10.1145/1841853.1841903
Autor:
David Shani, Sujana Chalasani
Publikováno v:
Journal of Consumer Marketing. 9:33-42
Discusses niche and relationship marketing strategies as responses to fragmentation of the mass market. Considers the different perspectives of these approaches and how the two may be integrated into an overall marketing strategy. Concludes that mark
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::967b1160ede7551d87cb66609b836933
https://doi.org/10.1108/07363769210035215
https://doi.org/10.1108/07363769210035215