Zobrazeno 1 - 10
of 30
pro vyhledávání: '"David Servera-Francés"'
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 26, Iss 59, Pp 47-60 (2015)
El fenómeno del voluntariado, como parte del sector no-lucrativo, puede ser estudiado desde una perspectiva de marketing como un comportamiento de consumo en el contexto de la realización de eventos especiales. En este estudio se busca explorar la
Externí odkaz:
https://doaj.org/article/bab43d41536b4234864110d337707e91
Autor:
David Servera-Francés
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 20, Iss 38, Pp 217-234 (2010)
La función logística ha adquirido, en los últimos años, una importancia máxima en la competitividad de las empresas, en especial por su capacidad para generar valor para el consumidor final. Esta importancia, unida a la confusión de términos
Externí odkaz:
https://doaj.org/article/cf78e392d71044a9998f2db546dd97ba
Autor:
Milva Eileen Justavino-Castillo, Irene Gil-Saura, María Fuentes-Blasco, Beatriz Moliner-Velázquez, David Servera-Francés
Publikováno v:
Revista Perspectiva Empresarial. 9:24-42
En el contexto del transporte marítimo, los clientes pueden desarrollar distintos roles. Objetivo. Analizar la lealtad en las relaciones entre empresas marítimas según el tipo de cliente (importador y agente de carga), observando las prácticas so
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::931c7f73113b83c28bca8ecdbdd4906b
https://doi.org/10.16967/23898186.792
https://doi.org/10.16967/23898186.792
Autor:
Milva Eileen Justavino-Castillo, Irene Gil-Saura, Maria Fuentes-Blasco, Beatriz Moliner-Velázquez, David Servera-Francés
Publikováno v:
WMU Journal of Maritime Affairs.
In B2B context, this study focuses on analysing the loyalty formation process from a set of antecedent multidimensional variables—sustainable practices and logistics value—and the moderating effect of type of customer in maritime transport from t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::05a2d04f7fbe194d7b3322552e0257e9
https://doi.org/10.1007/s13437-023-00299-1
https://doi.org/10.1007/s13437-023-00299-1
Publikováno v:
Ekonomska Istraživanja, Vol 32, Iss 1, Pp 66-84 (2019)
Economic research-Ekonomska istraživanja
Volume 32
Issue 1
Economic research-Ekonomska istraživanja
Volume 32
Issue 1
This study analyses how consumers perceive the corporate social responsibility (CSR) actions carried out by retailing firms. Specifically, our study empirically demonstrates that investment in CSR policies increases consumer value, satisfaction and l
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::819998ace2704491e0d16c766b9bfe77
https://doaj.org/article/15b9859bb40f4fecb313c85e34cf7ce5
https://doaj.org/article/15b9859bb40f4fecb313c85e34cf7ce5
Autor:
Teresa Fayos-Gardó, David Servera-Francés, Martina G. Gallarza, Francisco Arteaga-Moreno, Elena Floristán-Imizcoz
Publikováno v:
González-Gallarza Granizo, Martina Fayos Gardó, Teresa Arteaga Moreno, Francisco Servera Francés, David Floristán Imizcoz, Elena 2020 Different levels of loyalty towards the higher education service: evidence from a small university in Spain International Journal of Management in Education 14 1 36 48
RODERIC: Repositorio Institucional de la Universitat de Valéncia
instname
RODERIC. Repositorio Institucional de la Universitat de Valéncia
RODERIC: Repositorio Institucional de la Universitat de Valéncia
instname
RODERIC. Repositorio Institucional de la Universitat de Valéncia
Higher Education Institutions (HEIs) operate in a competitive environment in which the universities must address issues of customer satisfaction and loyalty. This process requires that educational institutions carefully analyse the key factors contri
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::65dd014fda81ffb49008c331c58bd911
https://hdl.handle.net/10550/76616
https://hdl.handle.net/10550/76616
Publikováno v:
Journal of Hospitality and Tourism Technology. 9:280-294
Purpose The purpose of this paper is, first, to review the main conceptual proposals for the study of information and communication technologies (ICT) in tourism companies, and second, to develop and validate a formative scale for measuring the degre
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::811448a14b9395b77e4ab48b5a269b21
https://doi.org/10.1108/jhtt-08-2017-0070
https://doi.org/10.1108/jhtt-08-2017-0070
Publikováno v:
Moliner Velázquez, Beatriz Fuentes-Blasco, María Servera Francés, David Gil Saura, Irene 2019 From retail innovation and image to loyalty: moderating effects of product type Service Business 13 1 199 224
This study aims to analyse value-satisfaction-loyalty relationships in retailing by examining the contribution of image and innovation and understanding value as a multidimensional construct. Furthermore, to identify possible differences in these rel
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7ca4955910e061cec2a5b0cb1176619
https://doi.org/10.1007/s11628-018-0378-5
https://doi.org/10.1007/s11628-018-0378-5
Publikováno v:
Fuentes Blasco, María Moliner Velázquez, Beatriz Servera Francés, David Gil Saura, Irene 2017 Role of marketing and technological innovation on store equity, satisfaction and word-of-mouth in retailing Journal Of Product And Brand Management 26 6 650 666
Purpose Despite the importance of innovation in business performance, investigation into innovation in services is scanty and lacking consensus. In retailing, it is a topic that has been awakening considerable academic and business interest in recent
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d6db60922fdd29f47744148857176f2a
https://doi.org/10.1108/jpbm-07-2016-1279
https://doi.org/10.1108/jpbm-07-2016-1279
Publikováno v:
Journal of Services Marketing. 31:131-141
Purpose This work aims to attempt an in-depth study of the link between relationship benefits and store loyalty, examining the moderating role of the retailer’s degree of innovation in these relations. Design/methodology/approach An equations model
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::877857f43e3214ba596dcdf7604f5a69
https://doi.org/10.1108/jsm-12-2015-0387
https://doi.org/10.1108/jsm-12-2015-0387