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Publikováno v:
Global marketing conference proceeding.
Within marketing and consumer research, scholars have explored cross-cultural issues, and found that most of the studies are sociologically based and assume intra-cultural homogeneity in mentality and logic among people (Fatehi, Kedia & Priestly, 201
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4a98c689ef8e7401cd6118768987205f
https://doi.org/10.15444/gmc2016.05.05.05
https://doi.org/10.15444/gmc2016.05.05.05
