Zobrazeno 1 - 10
of 12
pro vyhledávání: '"David Ogilvy"'
Autor:
David Ogilvy
David Ogilvy is'The Father of Advertising'and in this new format of his seminal classic, he teaches you how to sell anything.'The most sought-after wizard in the advertising business.'Times MagazineFrom the most successful advertising executive of al
Autor:
David Ogilvy
First collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a career's worth of public and private communications - memos, letters, speeches, notes and interviews - from the'Father of Adverti
Publikováno v:
Aslib Proceedings. 47:131-136
Human services are increasingly regarded as a discrete field of study and an area of public concern. However, little work has been done outside the USA in determining the make‐up of knowledge in the field. This paper presents an initial attempt to
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53774b6b45201d098f8c3cfca53afbd9
https://doi.org/10.1108/eb051390
https://doi.org/10.1108/eb051390
Autor:
David Ogilvy
Publikováno v:
The Advertising Business: Operations Creativity Media Planning Integrated Communications
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::387e60a92746939e52a3a155c03a8282
https://doi.org/10.4135/9781452231440.n26
https://doi.org/10.4135/9781452231440.n26
Autor:
David Ogilvy
Publikováno v:
International Journal of Advertising. 6:81-84
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::156248e83cfaa6a3629f32e324124dd6
https://doi.org/10.1080/02650487.1987.11107002
https://doi.org/10.1080/02650487.1987.11107002
Autor:
George Gerbner, Marsha Siefert, Ben H. Bagdikian, Robert N. Bostrom, Harvey L. Zuckman, Martin J. Gaynes, Donald M. Gillmor, Jerome A. Barron, David Ogilvy, Nicholas Dorn, Nigel South, Stuart Fischer
Publikováno v:
Communication Booknotes. 15:9-10
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7b41561981db659c4275b240e6f6190
https://doi.org/10.1080/10948008409488369
https://doi.org/10.1080/10948008409488369
Autor:
Cynthia Webster, David Ogilvy
Publikováno v:
Journal of Marketing. 50:255
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cefcf76b590b6f09da7139395df7f775
https://doi.org/10.2307/1251301
https://doi.org/10.2307/1251301
Autor:
Darrell B. Lucas, David Ogilvy
Publikováno v:
Journal of Marketing Research. 1:80
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::29839060d25fbeaf10a2065e05cc0fb8
https://doi.org/10.2307/3150333
https://doi.org/10.2307/3150333