Zobrazeno 1 - 2
of 2
pro vyhledávání: '"David Locander"'
Publikováno v:
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs ISBN: 9783031246869
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4249342df825b5c815b2caa2146dbd97
https://doi.org/10.1007/978-3-031-24687-6_18
https://doi.org/10.1007/978-3-031-24687-6_18
Autor:
David Locander
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319109503
This research proposal sets up a study that will examine how an individual’s learning style will affect the persuasiveness of story based advertisements. Stories are not just entertainment, they also convey messages to the listener. Marshall McLuha
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3efe1e531b14f9dc3d0a8700589ed4d8
https://doi.org/10.1007/978-3-319-10951-0_151
https://doi.org/10.1007/978-3-319-10951-0_151