Zobrazeno 1 - 10
of 52
pro vyhledávání: '"David J. Reibstein"'
Autor:
Koen Pauwels, David J. Reibstein
Publikováno v:
NIM Marketing Intelligence Review. 15:10-17
An effective dashboard integrates data, processes and viewpoints to show what happened, why it happened and what could happen with the right remedial action. It serves as a communication tool for what is important to the organization and helps to ali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::360931febaeaf0929cb998a147481ad0
https://doi.org/10.2478/nimmir-2023-0002
https://doi.org/10.2478/nimmir-2023-0002
Publikováno v:
The Journal of Finance. 76:211-265
We develop a model in which customer capital depends on key talents' contribution and pure brand recognition. Customer capital guarantees stable demand but is fragile to financial constraints risk if retained mainly by talents, who tend to quit finan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53647aa85b3ed0e9934b317b7918b3b8
https://doi.org/10.1111/jofi.12960
https://doi.org/10.1111/jofi.12960
Publikováno v:
Marketing Letters. 31:151-162
This article discusses the past, present, and future of brand research. We begin by reviewing three historical eras of branding development in the past: the information, attribute, and brand equity eras. Each era is marked by an emphasis on a particu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5114844cb8e9de5861119f42122934d1
https://doi.org/10.1007/s11002-020-09524-w
https://doi.org/10.1007/s11002-020-09524-w
Publikováno v:
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::923f8edb464355ba523bf48db9fe00ba
http://livrepository.liverpool.ac.uk/3137510/1/Haenlein2021_Article_GuestEditorialResponsibleResea_noFormat.pdf
http://livrepository.liverpool.ac.uk/3137510/1/Haenlein2021_Article_GuestEditorialResponsibleResea_noFormat.pdf
Autor:
David J. Reibstein, Yoram Wind
We hope that after reading our chapter you will join our movement to restore democracy and democratic values in America.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::a1ecea11e4fa8c65cb981d1d6a541d84
https://doi.org/10.1108/s1548-643520200000017004
https://doi.org/10.1108/s1548-643520200000017004
Despite the proliferation of big data and quantitative information available for marketing decisions, surprisingly, we know little about which metrics marketers use for their decisions or how marketers make trade-offs between such metrics. To overcom
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9807fc3c10b48eb03735cbdff69be124
https://hdl.handle.net/10453/138409
https://hdl.handle.net/10453/138409
Autor:
Suneal Bedi, David J. Reibstein
Publikováno v:
SSRN Electronic Journal.
Patent and false advertising damage awards are in disarray. Courts are imposing astronomically inflated awards that overcompensate companies for the infringement or deceptive practices. The culprit is the Choice Based Conjoint method—a survey based
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f2b60148c69f535e7a9c3aa840fb57e8
https://doi.org/10.2139/ssrn.3440817
https://doi.org/10.2139/ssrn.3440817
Autor:
David J. Reibstein
Publikováno v:
GfK Marketing Intelligence Review, Vol 7, Iss 1, Pp 22-27 (2015)
Unlike a couple of decades ago, today the majority of a firm’s value is in intangible assets. Marketing carries the primary responsibility for most of these intangible. Therefore, it is imperative to understand how marketing expenditures are linked
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::91ebcb8104e9d9e56d926d27e64cad2d
http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0003/gfkmir-2015-0003.xml?format=INT
http://www.degruyter.com/view/j/gfkmir.2015.7.issue-1/gfkmir-2015-0003/gfkmir-2015-0003.xml?format=INT
Publikováno v:
SSRN Electronic Journal.
We develop a model in which customer capital depends on key talents' contribution and pure brand recognition. Customer capital guarantees stable demand but is fragile to financial constraints risk if retained mainly by talents, who tend to quit finan
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ec62cc591cf3a0d0382f54855823f632
https://doi.org/10.2139/ssrn.3187850
https://doi.org/10.2139/ssrn.3187850
Publikováno v:
Marketing ZFP. 32:18-23
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7259cc2acd404f4a16de16389bc01cb0
https://doi.org/10.15358/0344-1369-2010-jrm-1-18
https://doi.org/10.15358/0344-1369-2010-jrm-1-18