Zobrazeno 1 - 4
of 4
pro vyhledávání: '"David H. Rylander"'
Publikováno v:
Journal of Global Scholars of Marketing Science. 30:115-146
This paper contributes to international business literature by integrating firms’ product competition, consumers’ brand congruence, and contextual enculturation into one framework of analysis. The ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e26ead72f5ddf3152728906ea138b037
https://doi.org/10.1080/21639159.2019.1622435
https://doi.org/10.1080/21639159.2019.1622435
Publikováno v:
Journal of Financial Services Marketing. 23:38-49
College students remain a lucrative target market for credit card companies even after the advent of the Credit Card Act of 2009. Unfortunately, many students are not prepared to use credit responsibly or make payments in a timely manner. Numerous st
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dcae9d9908333296d7f1aeaba12ad6bd
https://doi.org/10.1057/s41264-018-0042-0
https://doi.org/10.1057/s41264-018-0042-0
Publikováno v:
Journal of Financial Services Marketing. 21:182-193
More knowledge and understanding is needed regarding the mechanisms influencing college student attitudes toward credit card companies and the behavior that students exhibit using credit cards. Prior literature in the area has been sparse. The curren
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d96f9388495e6a1448892423a03051d8
https://doi.org/10.1057/s41264-016-0007-0
https://doi.org/10.1057/s41264-016-0007-0
Autor:
Stephen W. McDaniel, David H. Rylander
Publikováno v:
Journal of Consumer Marketing. 10:4-10
Argues that “Green Marketing” is taking shape as one of the key business strategies of the future, and that the increasing environmental consciousness makes it incumbent on consumer marketers not just to respond to it, but to lead the way in envi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c7738f3acc70b41c6eebe72ab0953175
https://doi.org/10.1108/07363769310041929
https://doi.org/10.1108/07363769310041929