Výsledky vyhledávání - "David Gotteland"

Strategic orientations, marketing proactivity and firm market performance

Autor: Shikhar Sarin, David Gotteland, James R. Shock

Publikováno v: Industrial Marketing Management. 91:610-620

Guided by strategic orientations, firms must continuously deliver superior value in order to maintain a strong position in the market over the long-term. This study explores how two prominent strategic orientations (i.e., market and technological ori

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::d517336f02e70b9632f479b87b1f3bd5
https://doi.org/10.1016/j.indmarman.2020.03.012

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Enhancing consumer value of the co-design experience in mass customization

Autor: Aurélie Merle, David Gotteland, Frances Turner

Publikováno v: Journal of Business Research. 117:473-483

This research examines the extent to which the consumer’s perceived value of the co-design experience influences satisfaction with that experience and loyalty intentions toward the online mass customization (MC) program, and whether the consumer’

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5bbc11ca3a4049a880e4f301bab252d7
https://doi.org/10.1016/j.jbusres.2020.05.052

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Editorial

Autor: David Gotteland

Publikováno v: Recherche et Applications en Marketing (English Edition). 36:2-4

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::29d6d3ba0fe2f5f3d0322de02f214b54
https://doi.org/10.1177/2051570720973546

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Editorial

Autor: David Gotteland

Publikováno v: Recherche et Applications en Marketing (English Edition). 35:2-4

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::ec41920d91bd6a9131c80510fa11eb8e
https://doi.org/10.1177/2051570719892890

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Editorial

Autor: David Gotteland

Publikováno v: Recherche et Applications en Marketing (French Edition). 35:3-5

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::76c6c2f11cb8b7a7c4a8eaa2dc7727bb
https://doi.org/10.1177/0767370119890239

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Stimulating consumers’ creativity through analogical thinking: How can transfer distance and transfer content be matched?

Autor: Aurélie Merle, Olivier Trendel, David Gotteland

Publikováno v: Recherche et Applications en Marketing (English Edition). 33:73-87

How can customers generate better ideas for new products or new services through analogical thinking? This creativity method comprises two steps: identifying source domains and transferring information from source domains to the target domain. The ef

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::1c9399aec608ceb78c6c160c1bda6a3c
https://doi.org/10.1177/2051570717716564

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Editorial

Autor: David Gotteland

Publikováno v: Recherche et Applications en Marketing (French Edition). 34:3-5

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::60fcadca99ab16be53d146f772177739
https://doi.org/10.1177/0767370118814317

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Quel leadership pour implémenter et développer une culture d’orientation marché ?

Autor: David Gotteland

Publikováno v: Décisions Marketing
Décisions Marketing, Association Française du Marketing, 2019, 94, pp.53-70. ⟨10.7193/DM.094.53.70⟩

Posseder une culture d’orientation marche est pour une entreprise un facteur imperatif de sa performance a court et a long terme. Mais les entreprises rencontrent un succes mitige dans la creation et le maintien d’une telle culture. Comment une e

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6a075201b06cc7fc2eec3d29d7422ec7
https://hal.archives-ouvertes.fr/hal-02413917

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How does the sociodemographic profile of the CEO affect a company’s market orientation? The case of Senegalese SMEs

Autor: Maguette Teuw Diao, Jean-Marie Boulé, David Gotteland

Publikováno v: Recherche et Applications en Marketing (English Edition). 32:21-39

Why do some CEOs more than others influence the degree of market orientation of their business? According to upper echelons theory, a company’s degree of market orientation is likely to depend on the sociodemographic profile of the CEO. This articl

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::550c1e7f0c57fb02b4c96fe4813a1187
https://doi.org/10.1177/2051570716676243

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Au-delà de ce qu’il fait, ce qu’il est : comment le profil sociodémographique du dirigeant affecte-t-il l’orientation marché d’une entreprise ? Le cas des PME sénégalaises

Autor: Jean-Marie Boulé, Maguette Teuw Diao, David Gotteland

Publikováno v: Recherche et Applications en Marketing (French Edition)
Recherche et Applications en Marketing (French Edition), SAGE Publications, 2017, ⟨10.1177/0767370116660057⟩

International audience; Pourquoi certains dirigeants vont-ils davantage que d’autres influencer le degré d’orientation marché de leur entreprise ? Conformément à la théorie des échelons supérieurs, le niveau d’orientation marché d’une

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0278431e901083f40669399854ea1d89
https://doi.org/10.1177/0767370116660057

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