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Publikováno v:
Journal of Advertising. 21:45-57
The ethnic segmentation of the cigarette market is currently controversial, but not a new phenomenon. A census of 540 cigarette ads from 1950–1965 Ebony magazines, compared to a matched sample from Life, reveals segmented and segregated advertising
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8d3afe34bd2ab301d6458fcc3f9bf0f1
https://doi.org/10.1080/00913367.1992.10673359
https://doi.org/10.1080/00913367.1992.10673359
