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pro vyhledávání: '"David A. Jaud"'
Publikováno v:
British Food Journal. 125:2070-2086
PurposeThis study aims to examine within-family and peer communication (type and frequency) and subsequent wine consumption of young adults. Specifically, this research investigates whether the distinct types of technical, prohibition and moderation-
Autor:
David A. Jaud, Renaud Lunardo
Publikováno v:
Journal of Consumer Affairs. 56:237-256
Publikováno v:
Journal of Advertising. 50:354-371
Despite increasing usage of spirituality and fantasy in advertising, especially during the novel coronovirus pandemic, the implications of this trend on consumer well-being and behavior remain unkn...
Autor:
Valentyna Melnyk, David A. Jaud
Publikováno v:
Journal of Retailing and Consumer Services
Journal of Retailing and Consumer Services, Elsevier, 2020, 53, pp.101964-. ⟨10.1016/j.jretconser.2019.101964⟩
Journal of Retailing and Consumer Services, Elsevier, 2020, 53, pp.101964-. ⟨10.1016/j.jretconser.2019.101964⟩
This research investigates the effect of wine labels that contain text-only versus text-and-image information on liking, taste and purchase intentions of the product. Further, the research addresses the underlying processes by investigating the role
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::11c927493ffe5d8dce9cf5e6ea91622e
https://hal.archives-ouvertes.fr/hal-03488918
https://hal.archives-ouvertes.fr/hal-03488918
Publikováno v:
Food Quality and Preference. 88:104107
Wine consumption can help improve one’s social image. Given this social aspect of wine, we predict that because individuals who are high in narcissism strive for social admiration, wine represents a product of choice for them. In Study 1 (N = 654),