Employing Mean-End-Chains theory to explore students’ values from school’s image characteristics - A case study of a business school in Ho Chi Minh City

Autor: Le Hoai Kieu Giang, Dau Xuan Truong, Le Thi Quynh, Le Thi Thanh Xuan

Publikováno v: Ho Chi Minh City Open University Journal of Science - Economics and Business Administration, Vol 11, Iss 2, Pp 156-171 (2021)

The literature shows that there are studies on students’ choices when enrolling in an institution. The findings from these studies help High Educational Institutions (HEIs) to improve their enrollment. However, not much literature explains how stud

Externí odkaz: https://doaj.org/article/c5e66e00281945c98da73285d903b9da