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pro vyhledávání: '"Darren S.U. Kim"'
Autor:
Peter N. Golder, Marnik G. Dekimpe, Jake T. An, Harald J. van Heerde, Darren S.U. Kim, Joseph W. Alba
Publikováno v:
Journal of Marketing, 87(3), 319-336. American Marketing Association
A theory-first paradigm tends to be the dominant approach in much academic marketing research. In this approach, a theory is borrowed, refined, or developed and then tested empirically. In this challenging-the-boundaries article, the authors make a c
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::56a680b5248b5e62f1d66bb8605dce89
https://doi.org/10.1177/00222429221129200
https://doi.org/10.1177/00222429221129200
