Výsledky vyhledávání - "Dariya Orazbek"

Relative Effectiveness of Direct and Indirect Comparative Advertising: The Role of Message Framing and Gender on Believability and Attitude Certainty: An Abstract

Autor: Dariya Orazbek, Dan Alex Petrovici, Linda L. Golden

Publikováno v: Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645

Comparative advertising (CA) has been used in the United States for decades, with the time the United Kingdom being less. Excepting Chang (2007), little is known about gender differences in responses to comparative ads and little attention has been d

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3138a12ac4379636ee941f851d09c82f
https://doi.org/10.1007/978-3-030-39165-2_269

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