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Autor:
Robert D. Gardner, Jason Bayer, Yossi Matias, Noam Nisan, Dan Zigmond, Danny Tom, Misha Seltzer, Tal Franji, Neil Rhodes, Deepak Chandra, Hal R. Varian
Publikováno v:
Automata, Languages and Programming ISBN: 9783642029295
ICALP (2)
ICALP (2)
This document describes the auction system used by Google for allocation and pricing of TV ads. It is based on a simultaneous ascending auction, and has been in use since September 2008.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c13dd8a78604a86b73608353d8ab170
https://doi.org/10.1007/978-3-642-02930-1_26
https://doi.org/10.1007/978-3-642-02930-1_26