Zobrazeno 1 - 10
of 428
pro vyhledávání: '"Dannie Kjeldgaard"'
Autor:
Zuzana Chytkova, Dannie Kjeldgaard
Publikováno v:
Journal of Consumer Research.
Cosmopolitanism is often cast as an elite cultural orientation and as a privileged disposition to an increasingly globalized marketplace, instigated by, and lived through, mobility. But how does cosmopolitanism evolve among consumers at intersectiona
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::50b276a05e14be2f2c435b700e7ccd86
https://doi.org/10.1093/jcr/ucad035
https://doi.org/10.1093/jcr/ucad035
Autor:
Dannie Kjeldgaard
«The Scandinavian Invasion offers an important and timely interrogation of Nordic Noir. Putting the concept under a microscope in a series of diverse chapters, it reveals that Nordic Noir is still teeming with vigorous life as it has emerged, prolif
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2204a30b5954765745b0617a6e955917
https://doi.org/10.3726/b12090
https://doi.org/10.3726/b12090
Autor:
Lena Mossberg, Mikkel Nøjgaard, Frank Lindberg, Jacob Östberg, Matthias Bode, Dannie Kjeldgaard, Benjamin J. Hartmann
Publikováno v:
Marketing Theory
Kjeldgaard, D, Nøjgaard, M, Hartmann, B J, Bode, M, Lindberg, F, Mossberg, L & Östberg, J 2021, ' Failure : Perspectives and prospects in marketing and consumption theory ', Marketing Theory, vol. 21, no. 2, pp. 277-286 . https://doi.org/10.1177/1470593121992539
Kjeldgaard, D, Nøjgaard, M, Hartmann, B J, Bode, M, Lindberg, F, Mossberg, L & Östberg, J 2021, ' Failure : Perspectives and prospects in marketing and consumption theory ', Marketing Theory, vol. 21, no. 2, pp. 277-286 . https://doi.org/10.1177/1470593121992539
Author's accepted version (postprint). This is an Accepted Manuscript of an article published by Sage in Marketing Theory on 11/02/2021. Available online: https://journals.sagepub.com/doi/pdf/10.1177/1470593121992539 Failure is ubiquitous in popular
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::0b5631208c5e512e62fed314718c07a0
https://hdl.handle.net/11250/2753378
https://hdl.handle.net/11250/2753378
Publikováno v:
Marketing Management ISBN: 9780203710807
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4d489bdd00338228999e6ba93b55adb
https://doi.org/10.4324/9780203710807-18
https://doi.org/10.4324/9780203710807-18
Publikováno v:
Journal of Business Research
Journal of Business Research, 2018, 86, pp.490-500. ⟨10.1016/j.jbusres.2017.10.002⟩
Nguyen, N N, Özçaglar-Toulouse, N & Kjeldgaard, D 2018, ' Toward an understanding of young consumers’ daily consumption practices in post-Doi Moi Vietnam ', Journal of Business Research, vol. 86, pp. 490-500 . https://doi.org/10.1016/j.jbusres.2017.10.002
Journal of Business Research, 2018, 86, pp.490-500. ⟨10.1016/j.jbusres.2017.10.002⟩
Nguyen, N N, Özçaglar-Toulouse, N & Kjeldgaard, D 2018, ' Toward an understanding of young consumers’ daily consumption practices in post-Doi Moi Vietnam ', Journal of Business Research, vol. 86, pp. 490-500 . https://doi.org/10.1016/j.jbusres.2017.10.002
International audience; More than 30 years have passed since Doi Moi, the economic and political reforms that transformed Vietnam into a lower middle-income market from one of the world's poorest markets. This transformation brought about changes in
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7e6677a190041124ca450f0454a9c879
https://doi.org/10.1016/j.jbusres.2017.10.002
https://doi.org/10.1016/j.jbusres.2017.10.002
Autor:
Matthias Bode, Dannie Kjeldgaard
Publikováno v:
Kjeldgaard, D & Bode, M 2017, ' Broadening the brandfest : Play and ludic agency ', European Journal of Marketing, vol. 51, no. 1, pp. 23-43 . https://doi.org/10.1108/EJM-12-2015-0826
Purpose Brandfests are conceptualized as marketer-initiated events that facilitate consumers’ individual and social engagements with brands. After its inception in the late 1990s, the concept of brandfests was quickly folded into the concept of bra
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7d5033cd906b831c55b6db9712cddddd
https://doi.org/10.1108/ejm-12-2015-0826
https://doi.org/10.1108/ejm-12-2015-0826
Publikováno v:
Andersen, L P, Kjeldgaard, D, Lindberg, F & Östberg, J 2019, Nordic Branding : an Odyssey into the Nordic Myth Market . in S Askegaaard & J Östberg (eds), Nordic Consumer Culture : State, Market and Consumers . Palgrave Macmillan, pp. 213-238 . https://doi.org/10.1007/978-3-030-04933-1_10
Andersen, L P, Kjeldgaard, D, Lindberg, F & Östberg, J 2019, Nordic Branding : An Odyssey into the Nordic Myth Market . in S Askegaard & J Östberg (eds), Nordic Consumer Culture : State, Market and Consumers . Palgrave Macmillan, pp. 213-238 . https://doi.org/10.1007/978-3-030-04933-1_10
Nordic Consumer Culture ISBN: 9783030049324
Andersen, L P, Kjeldgaard, D, Lindberg, F & Östberg, J 2019, Nordic Branding : An Odyssey into the Nordic Myth Market . in S Askegaard & J Östberg (eds), Nordic Consumer Culture : State, Market and Consumers . Palgrave Macmillan, pp. 213-238 . https://doi.org/10.1007/978-3-030-04933-1_10
Nordic Consumer Culture ISBN: 9783030049324
The idea of the Nordic has witnessed significant attention in popular culture globally. However, little has been done to explore how Nordic brand actors perceive and enact Nordic values. We set out exploring this through a journey from southern Denma
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f77c83cf87be65dc2ab7cb404046c5c1
https://vbn.aau.dk/da/publications/c68f3885-64e2-4b4e-8572-eaafab0e3f21
https://vbn.aau.dk/da/publications/c68f3885-64e2-4b4e-8572-eaafab0e3f21
Autor:
Dannie Kjeldgaard, Stine Bjerregaard
Publikováno v:
Nordic Consumer Culture ISBN: 9783030049324
Nielsen, S B & Kjeldgaard, D 2019, Danish Welfare Exports as the “New Bacon” : Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity . in S Askegaard & J Östberg (eds), Nordic Consumer Culture : State, Market and Consumers . Palgrave Macmillan, pp. 171-191 . https://doi.org/10.1007/978-3-030-04933-1_8
Nielsen, S B & Kjeldgaard, D 2019, Danish Welfare Exports as the “New Bacon” : Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity . in S Askegaard & J Östberg (eds), Nordic Consumer Culture : State, Market and Consumers . Palgrave Macmillan, pp. 171-191 . https://doi.org/10.1007/978-3-030-04933-1_8
While consumer culture theory (CCT) has been increasingly concerned with market-level dynamics, little research has been done to understand the relationship between state and market in a global social and economic order. The Nordic context provides a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ad30db6d8cceabc1c731ea937512872e
https://doi.org/10.1007/978-3-030-04933-1_8
https://doi.org/10.1007/978-3-030-04933-1_8
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018. Aligned with the conference's thematic emphasi